I like most of America just finished watching this year’s BET awards and it was a spectacle to say the least. I thoroughly enjoyed many of this evening’s performances such as Maxwell, Ne-Yo and the O-Jays. It is always refreshing to be able to listen to good music and watch artists at work.
I understood this evening to be a tribute to the late, great Michael Jackson, arguably the greatest artist of all time. While I totally understand your limited time to prepare for the event due to his untimely death, I think you have truly done a disservice to his memory with tonight’s programming.
I personally do not know all the steps involved in putting together an event of this magnitude, but I do feel betrayed by your choice of content during this “tribute”. While the organization of the show was noticeably “off”, I am willing to overlook that due to the time allotted to prepare. However what I cannot overlook are your poor decisions of material.
Throughout the evening there was a need to censor much of what was said by the host Jamie Foxx and others on the program. While I know the standards of what is acceptable to say on television is constantly evolving, the definition of decent and proper is unwavering. This was a historic event with a large audience of families, many with small children watching. Having the host of the event go into graphic detail about sexual material in the opening monologues was both insensitive and completely inappropriate. It is still possible to be funny without being obscene.
As I continued to watch the show waiting for an actual tribute, I was consistently disappointed by the lack of any such thing. The most offensive and appalling moment came during the performance of Lil Wayne. You mentioned HIV awareness multiple times throughout the evening both through commercials and remarks made by the host. I just don’t see how this message mixes with a song about “fucking every girl in the world”. While I’m sure this was out of your control, it did not help matters to have young women on the stage at the time. This moment was completely unacceptable in my opinion.
I used to truly enjoy the programming on BET all the way back to the days of Video Soul with Donnie Simpson. Your network was a groundbreaking opportunity for people of color to show the world what it was like to walk in our shoes. However, somewhere along your road to success you have lost your way. Many of us thought it was with the acquisition by Viacom, but I believe this presented you with an opportunity to improve with better funding. Instead it seems your programming has taken many steps in the other direction, often showing very irresponsible examples of what being “black” is all about.
I don’t know how much difference this letter will truly make, but I want to stand up as one person who is willing to speak up and call wrong what it is. I am embarassed tonight for the entire Jackson family and the mockery you have made of their son, brother and father. I am embarassed for all of his fans who put their faith in you to put together a fitting tribute to him. Most of all I am embarassed for you, a network formed to highlight the black experience but which has rather done it a great disservice.
Ultimately I believe the reason for tonight’s programming is a culmination of all the bad programming you have been producing over the past few years. Your standards have continued to drop as you have struggled to stay hip and relevant. Well you have now lost me as a fan and viewers, for tonight you have failed.
The one thing I am happy about is that Mrs. Katherine Jackson did not have to experience this embarrassment in person.
Sincerely,
Shawn Scott
11 Responses
newmark2009
29|Jun|2009 1well said, there is a serious lack of talented individuals and it seems like BET just jumped on the bandwagon instead of choosing talent more carefully. At the rate we are going there will be no more black music.. I give it 3 years
geekycyberdad
29|Jun|2009 2Mark,
Like they have always said, if you’re not gonna do it right don’t do it at all. It would have been much better to just have a regular awards show and save the “tribute” for when they were better prepared. This was a huge disservice to the legacy of the network.
Gee
29|Jun|2009 3Wow, that is right on point— I was totally horrified at the BET awards, I truly thought that they could and would have done it better. It was horribly put together, some of the musicians kept missing their marks, dancers were out of sync and then the worse was the Lil Wayne fiasco. I am from New Orleans and he is truly not representing our city well…. shirt off, cursing, having all his cousins on television while he is rapping about fucking every girl in the world. I was appalled at the end of his performace at how he kept saying Mike Jack, Mike Jack…. I felt like if you cannot say this man’s name correctly then you need to shut the f up. Thank you so much for this letter, it needs to be sent and someone at BET make a note because the viewership has just got smaller. I had my children watching it tonight, and everytime it would get bleeped they would turn around and ask what was wrong with the television which is horrible, because they wanted to watch the show. I think next year we will just skip the BET awards altogether. One more thing, if BET wanted to honor Michael Jackson, they should have had performers tell their memories of him, and then have a two hour tribute, when they are prepared… cuz honestly it looked like the production was put on by five year olds!
Kevin Walker
29|Jun|2009 4Shawn, I totally agree with your sentiment. I will say that Ne-Yo, Maxwell, the OJays, and even Jay-Z were class acts. Debra Lee has got to go!
Sharon
29|Jun|2009 5I am so glad I was not in the presence of the show. BET Awards show actually lost me years ago as a viewer. I saw bits and pieces and I thought it was ragedy to say the least. To here that “Lil Wayne” would carry on is such a manner is appaulling to say the least. One thing is for sure if you are not going to do it right don’t do it at all!
Mona
29|Jun|2009 6Thank you for this letter. I think people need to speak out about this. What the CEO was really doing was trying to get higher ratings. This never was about Michael Jackson. You can see clearly where BET went wrong from the days of Teen Summit etc…, they started chasing money only. Last night was a great example of the kind of product you get when you relinquish all values, all standards and ethics. BET stands for Black Entertainment Television. Although Bob Johnson was once quoted as saying the they entertain not educate, I suggest that they take the “black” out of the name since they don’t represent ALL black entertainment. Let us call BET or write and let them know we are not having this. 202-698-2000. If you look at all major news channels, they appear to be praising the show. Which is fitting because this is apparently what they expect from BET. Or perhaps they are afraid of being called racists if they say anything negative about the show. We need to let BET know since on their website they only highlight the inarticulate praises that their teenage audiences have sent. When you email them, they have an error message. Well, I guess we can see what a great organization the CEO is running.
Nanea
29|Jun|2009 7Great Letter Shawn! I watched most of the end and will catch up with the whole thing online or when it re-airs? Lil Wayne was a trip!!! I sat there thinking…He’s really out there and than it just kept going and going, lol…It was nice to see Janet show up and say something. I thought that was very touching
They didn’t do a great job with the Tribute, but something had to be done…So I think what little was accomplished was just enough considering the time limit they had…I also think someone will do a proper Tribute to him at a later date too…But you like you mentioned, BET had that big chance to really make a huge impact on everyone watching and they missed the mark!
Twitted by topnotchtutor
29|Jun|2009 8[...] This post was Twitted by topnotchtutor [...]
Stephanie
29|Jun|2009 9Very well written letter! I have not watched a BET awards show since Mo’Nique hosted and I believe that was about 4 years ago. I like Jamie, don’t get me wrong, but sometimes his ADD acts up something terrible and he can get off course (or maybe it’s just the nerves). To say that mess was dedicated to the King of Pop was just disgraceful! There were wonderful parts (Ne-Yo, Maxwell, Jay-Z, the O-Jays) but on a whole..it was terrible. Now if they get bad reviews they can just blame the time costraints. Maybe they should take a cue from the host and blame it on the a-a-a-alcohol…SMH…
Doyle L. McDaniel Jr.
29|Jun|2009 10Great job Shawn Scott. You represent your family well as you do your race. It is about time that we as a race stand up for family values. It is no wonder that we see all of our young black males either being incarcerated at an alarming rate or taking each others lives at the same pace. Most of what comes on T.V. these days under the genre of entertainment just promotes the negative stereotypes associated with our culture. I am sure there are many whose shoulders we have been standing on for years are very disappointed in what is happening to our youth.
I am proud that we have the same blood running through our veins and I can proudly call you my nephew. Your commentary should be on the National News. Unfortunately that might never happen because the powers that be continue to turn a deaf ear or remain blindfolded to our protestations of outrage and insult. All young people do not appreciate all of the vulgarity that seems to be pervasive on BET. We are going backwards as far as reaching our God given potential.
Paige Price
20|Jun|2010 11oh yeah! black music is the best.:;,
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